new jeep truck commercial

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cone
Posts: 49
Joined: Tue Mar 26, 2013 4:59 am

new jeep truck commercial

Post by cone »

I wonder who was the genius in marketing that told Fiat that destroying a classic Jeep Truck would attract potential Jeep buyers? The only way I'd be interested in buying one would be if they ran the commercial backwards. https://www.youtube.com/watch?v=Naq2yFTwA_c
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Stuka
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Re: new jeep truck commercial

Post by Stuka »

We have a thread for it already: http://fsjnetwork.com/forum/viewtopic.php?f=7&t=16459

Jeep is owned by FCA, not Fiat on its own. And FCA doesn't make these kinds of decisions. The marketing company comes up with the idea, and the person in charge of marketing at Jeep says yes or no.
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will e
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Re: new jeep truck commercial

Post by will e »

See the other thread, it wasn't an 1963 Gladiator. It was a J10 from a later model year.
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HowardT64
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Re: new jeep truck commercial

Post by HowardT64 »

This is why I am so attached to the Duck Blind...a real Jeep :)
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