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I wonder who was the genius in marketing that told Fiat that destroying a classic Jeep Truck would attract potential Jeep buyers? The only way I'd be interested in buying one would be if they ran the commercial backwards. https://www.youtube.com/watch?v=Naq2yFTwA_c
Jeep is owned by FCA, not Fiat on its own. And FCA doesn't make these kinds of decisions. The marketing company comes up with the idea, and the person in charge of marketing at Jeep says yes or no.